Isthmus at 50: The Past, Present, and Future of Madison's Alternative Newspaper

How did a free newspaper founded at the Dangle Lounge manage to become a vital voice in a city of discerning skeptics, winning prestigious awards and earning the loyalty of thousands? Since it first hit the streets in April of 1976, Isthmus has informed and engaged Madison readers with in-depth local news reporting and informed coverage of arts and culture, reported and edited with great care and financed by novel business strategies. Hear about the realities of newspaper publishing in particular and the media industry at large.  Like all journalists working today, Isthmus staff work to serve our audience and connect with sources in new and changing ways. Since its “reboot” as a 501(c)(3) nonprofit in 2021, Isthmus has been led by editor and president Judith Davidoff and publisher Jason Joyce, both veteran Madison journalists.